Blue Delta Jeans, Mossy Oak to unveil custom collection Saturday

STARKVILLE – Two Mississippi brands are coming together this fall for a collaboration built around craftsmanship, football and one of the most recognizable camouflage patterns in the world.

Blue Delta Jeans and Mossy Oak will unveil a custom collection featuring Mossy Oak’s iconic Bottomland camouflage during Mississippi State’s home football weekend against Alabama on Saturday.

Mississippi State Athletics is helping the two homegrown companies launch the collaboration in Starkville.

Mississippi State coaches and players will debut custom Blue Delta x Mossy Oak pants during the traditional Dawg Walk through The Junction before the Bulldogs host Alabama Saturday at Davis Wade Stadium.

Developed throughout the offseason, the collaboration combines Mossy Oak’s unmistakable outdoor pattern with Blue Delta’s bespoke design and Mississippi-based manufacturing.

For Blue Delta founders Josh West and Nick Weaver, launching the collection on Mississippi State’s game day is particularly personal. Both have longstanding ties to the university, as does Blue Delta Chief Design Officer Johnson Benjamin, who oversees the company’s patterning and product design.

“This one means a little more to us,” said West, co-founder and CEO of Blue Delta Jeans. “Bringing Blue Delta and Mossy Oak together and launching the collaboration with during an SEC football weekend is an opportunity to showcase the creativity and craftsmanship in our state.”

Founded in North Mississippi, Blue Delta has built its business around an approach increasingly rare in American apparel: every pair is individually patterned, cut and sewn by hand. The company employs more than 70 local artisans and has developed a following among professional athletes, entertainers, business leaders and sports personalities.

That following includes former Mississippi State quarterback and NFL star Dak Prescott, who has called Blue Delta his favorite jeans and praised both their custom fit and the fact that they are handmade in Mississippi.

“Blue Delta and Mossy Oak could have been built anywhere, but they were built in Mississippi,” said Weaver, co-founder and COO of Blue Delta Jeans. “Debuting this collaboration in Starkville is special. When those players walk through The Junction in custom Bottomland made right here in Mississippi, people will notice. Every Mississippian grows up a Mossy Oak fan, so it’s an honor to stand beside them, and with Coach Jeff Lebby, a close friend for the last decade, this was a no-brainer.”

The collection brings Blue Delta’s bespoke approach to one of the outdoor industry’s most recognizable patterns. Mossy Oak’s Bottomland camouflage provides the canvas, while Blue Delta applies its custom patterning and Mississippi-based manufacturing process to create pants specifically designed for Mississippi State players and coaches.

The Blue Delta x Mossy Oak Bottomland collection will also be available for purchase at BlueDelta.com, allowing fans to own a version of the collaboration worn by Mississippi State players and coaches.

“We are proud to help showcase two homegrown companies whose creativity, craftsmanship and entrepreneurial spirit reflect the best of our state,” said Zac Selmon, Mississippi State director of athletics.

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